Industry experts and analysts are still debating the implications of GTA 6's $100 pricing.

 

Last week, Ebilion analyst Matthew Paul brought up the controversial question of whether AAA video games with large development budgets are overpriced again and suggested that GTA 6 could be a game-changer for the industry.

 He believes that once the upcoming Grand Theft Auto 6 breaks the “prime price barrier” that currently keeps big-budget games at $70, many other studios will raise their prices as well and break the norm for this high-end category of games.

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A price hike has already been hinted at, but industry analysts don't seem to share the same view that it would be good for Rockstar Games in any case, as raising the entry level of the game by making it $100 could reduce the number of players who might buy it, even if only partially.

IGN spoke to several analysts about this topic, and most of them do not believe that the price of GTA 6 will be higher than $70 and that the rumors circulating about pricing GTA 6 at this price are unlikely.

As MIDiA's Rhys Elliott said     , there's no need to make the base price of any game $100, as the game can be sold through special editions including gold/silver, etc., at a higher price, which is currently happening and working well, as there is a high percentage of buyers on the first day who take advantage of this opportunity to get exclusive content and items for these editions even at their high prices.

Thinking about it at this point, GTA 6 is a guaranteed success given its massive audience at any price point, but that could tarnish Rockstar's reputation and goodwill with gamers for something it doesn't need, Elliott said.